The Broker Profit Check

Where should your next acquisition dollar go?

More signups do not always mean more profit. Answer up to five questions to see what could stop you knowing which ads and partners deserve more budget.

Check my spending blind spots

For CFD / FX broker leaders.
Up to 5 questions. No campaign names. No reports. No forms.

Five questions before you spend more.

  1. 01Trace each trader
  2. 02Know their net profit
  3. 03Know their acquisition cost
  4. 04Put the numbers together
  5. 05Test before spending more

You may already have the numbers. The question is whether they connect well enough to guide the next spending decision. Your first No or Not sure gives you a short explanation and a useful rule. Later steps will not have been checked.

Question 1 of 5 · Where they came from

For each trader, can your team show which ads, partners or paid articles helped bring them in?

Choose Yes only if your team can open the record today. A signup total without the trader-to-source link does not count.

Put simply

For one trader who left the broker net profit, can you see the sources that helped bring them in?

Choose Yes only if someone can show the record today. If it works only sometimes, choose No. If you cannot confirm it, choose I’m not sure.

What counts as a Yes?

A list connecting the ad, partner or article to each trader. If several helped bring in the same trader, the team should explain how it shares credit and avoids counting the trader twice. Gaps in the history should be visible.

No customer data needed.

The money terms, without the jargon

What does this trader leave us?
What did we pay to win them?

LTV = lifetime net profit
The net profit a trader brings your broker over their lifetime. Not deposits or revenue. Keep profit already earned separate from estimated future profit.
CAC = cost to acquire that trader
What it cost to win that particular trader. If several traders share one bill, use a clear rule to assign each their share.
LTV:CAC = value compared with cost
Divide that trader’s lifetime net profit by their acquisition cost. Finance must agree which costs are included so nothing is subtracted twice.
Calculation details for finance

Use consistent costs, currency and comparable periods. Show actual profit and forecast lifetime profit separately. Keep negative profit visible. Missing values are not zero, and zero acquisition cost has no valid ratio. For a source-level ratio, divide total linked LTV by total linked CAC; do not average the individual ratios. A high ratio alone does not prove more spending will work.